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Testimonials
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Design leader driving brand, product, team and business impact.
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ORIG.
2700 )
With 20+ years of experience leading global teams, building scalable design systems, and delivering measurable growth across brand and product - from strategy to execution.
Selected Projects.
( _u02.26 )
Expertise.
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( 001 )
DESIGN MANAGEMENT
I build, cultivate and manage design teams that foster collaboration, craft, and strategic impact.
( 002 )
STRATEGIC DECISION-MAKING
I facilitate direction and align people and perspectives to reach confident strategic decisions.
( 003 )
BRANDING
I create visual identities and develop brand systems that connect, captivate, and endure.
( 004 )
DIGITAL/GRAPHIC DESIGN
I craft scalable product experiences grounded in insight and strategy, that balance usability, strategy, and impact.
I build high-impact teams, brands and digital experiences designed to perform.
My design leadership consistently translates into revenue, retention, and operational efficiency.
I am not only a creative lead - I'm a DesignOps architect who turns fragmented teams into a strategic capability.
I design ecosystems, not logos - connecting brand, product, content, signage, social, and culture into coherent experiences.
One of my differentiators is insider understanding of audiences. I design from behavior first, pixels second.